Journalists, PR Professionals and Diverse Experts all in one place.


What do we do

Highlight The Melanin In Media

Representation matters! Sources of Color was developed as a direct response to the lack of representation found in the media. We help BIPOC subject matter experts, PR professionals, and journalists connect by using a searchable database and a suite of in-platform communication tools. Amplify diverse storytelling using Sources of Color by…

  • Telling stories with inclusivity (Journalists & Student Journalists)
  • Pitching clients of color and unique story angles (PR Pros)
  • Sharing your expertise (Experts)

Not sure if you’re a fit for Sources of Color? Ask us about it.

How It Works

Create a profile

Create a customized profile showcasing your unique lived experiences and expertise so that other Sources of Color users can quickly and easily find and connect with you.

Find the right contact

Use our advanced search tools to connect with diverse and credible sources. Filter your search by industry, area of expertise, location, and more!

Get the story

Save time by using Sources of Color’s in-platform communication tools that allow BIPOC subject matter experts, PR pros, and journalists connect directly with each otherwithout ever having to leave the platform.

Build relationships

As a journalist, use Sources of Color to grow your network of credible and diverse sources. As a source or PR pro, use Sources of Color to build relationships with local and national media.


An efficient AND affordable option for amplifying diverse voices

What can Sources of Color Do for journalists?

Reimagine Intentional Storytelling

At no cost to you, Sources of Color allows you to be intentional in your search for diverse sources at all levels of expertise with ease. 

What can Sources of Color do for Sources/Experts?

Reimagine How To Amplify Your Voice

Many journalists are seeking a more diverse set of experts for their stories. With Sources of Color, you can show why your EXPERTise and lived experience matters. Connect with a local, regional or national publication today!

What can Sources of Color Do for PR Pros & Agencies?

Reimagine Media Relations

Using a streamlined process, Sources of Color connects your diverse pool of clients or colleagues with journalists nationwide. From a user-friendly dashboard, pitch on behalf of multiple clients with ease, intentionality and at a low cost. Sign up your organization or agency today.

Did you know...?

a recent survey of Journalists found that 25-50% of their work week is spent researching sources. Save time by communicating directly with our growing network of industry experts.

Did you know...

only 5% of pitches are successful when using traditional means? Sources of Color increases your chances of receiving media placements for your clients, products, events, experiences or services!


Want to learn more about Sources of Color?

Download our free platform fact sheet.


What Our Partners Are Saying…

As part of our ongoing commitment to diversity and inclusion, PRSA looks forward to supporting Sources of Color and providing our members with more opportunities to work with the media as advocates for their clients and organizations with diverse backgrounds, experiences, and expertise. We are also pleased the platform will help provide scholarships for students of color studying public relations.

Linda Thomas Brooks

Chief Executive Officer, PRSA

SPJ is fully behind the effort to increase the diversity of sources that our members and journalists everywhere use for their reporting. This platform can deliver on that goal and its design and usefulness will make it a bookmarked site for every journalist. We are proud to be a lead partner on this effort and encourage all of our members to sign on.

John Shertzer

Executive Director, Society of Professional Journalists

Sources of Color presents a unique opportunity to ensure diverse voices are not only heard, but captured within newsrooms across the country. Black Public Relations Society of Atlanta (BPRSA) is proud to support this purpose-driven resource and looks forward to its continued success.

Angelo D. Jones II

President, Black Public Relations Society of Atlanta