Journalists, PR Professionals and Diverse Experts all in one place.

What do we do

Amplifying voices of color in media

Are you a journalist who wants to diversify the stories you tell by including more people of color while streamlining your search for reputable sources?

Or are you a public relations professional looking to connect your clients of color with more journalists?

Are you also a source of color who’s a subject matter expert, business owner or everyday person with an impactful story?

This platform is especially for YOU.

How It Works

Create a profile

Create a customized profile showcasing your industry expertise so that other Sources of Color users can quickly and easily find and connect with you.


Find the right contact

Use our advanced search tools to connect with diverse and credible sources. Filter your search by industry, area of expertise, location, and more!


Get the story

Save time searching for sources and sending pitches to journalists. Journalists, sources and PR pros can connect directly using Sources of Color’s text chat and video calling features.

Build relationships

As a journalist, use Sources of Color to grow your network of credible and diverse sources. As a source or PR pro, use Sources of Color to build relationships with local and national media.

What can Sources of Color Do for journalists?

Less time researching, means more MORE time telling stories

With tight deadlines, chasing down quotes can be time-consuming. Tapping into Sources of Color’s growing network of diverse experts allows you to focus on what is important – telling stories.

What can Sources of Color do for Sources/PR Pros?

Take the guessing game out of pitching

Create a profile to showcase your industry expertise to help journalists easily find and contact you directly. Cut through the noise with a direct line to reporters using Sources of Colors’ in-app messaging and get alerted when a journalist would like to connect with you!

Did you know...?

a recent survey of Journalists found that 25-50% of their work week is spent researching sources. Save time by communicating directly with our growing network of industry experts.

Did you know...

only 5% of pitches are successful when using traditional means? Sources of Color increases your chances of receiving media placements for your clients, products, events, experiences or services!


Want to learn more about Sources of Color?

Download our free platform fact sheet.



An efficient AND affordable option for amplifying diverse voices

What Our Partners Are Saying…

As part of our ongoing commitment to diversity and inclusion, PRSA looks forward to supporting Sources of Color and providing our members with more opportunities to work with the media as advocates for their clients and organizations with diverse backgrounds, experiences, and expertise. We are also pleased the platform will help provide scholarships for students of color studying public relations.

Linda Thomas Brooks

Chief Executive Officer, PRSA

SPJ is fully behind the effort to increase the diversity of sources that our members and journalists everywhere use for their reporting. This platform can deliver on that goal and its design and usefulness will make it a bookmarked site for every journalist. We are proud to be a lead partner on this effort and encourage all of our members to sign on.

John Shertzer

Executive Director, Society of Professional Journalists

Sources of Color presents a unique opportunity to ensure diverse voices are not only heard, but captured within newsrooms across the country. Black Public Relations Society of Atlanta (BPRSA) is proud to support this purpose-driven resource and looks forward to its continued success.

Angelo D. Jones II

President, Black Public Relations Society of Atlanta