Journalists, PR Professionals and Diverse Experts all in one place.
Trusted By The WORLD’S LEADING MEDIA OUTLETS
What do we do
Highlight The Melanin In Media
Representation matters! Sources of Color was developed as a direct response to the lack of representation found in the media. We help BIPOC subject matter experts, PR professionals, and journalists connect by using a searchable database and a suite of in-platform communication tools. Amplify diverse storytelling using Sources of Color by…
- Telling stories with inclusivity (Journalists & Student Journalists)
- Pitching clients of color and unique story angles (PR Pros)
- Sharing your expertise (Experts)
Not sure if you’re a fit for Sources of Color? Ask us about it.
How It Works
Create a profile
Find the right contact
Get the story
Build relationships
Pricing
An efficient AND affordable option for amplifying diverse voices
Journalists
Members of the media including Print, TV, Podcast, Blogs/Vlogs, Radio and Digital channels.- Access to database of diverse experts
- Advanced search capability
- In-app and offline notifications
- One-to-One in-app messaging
Sources/Experts
Subject matter experts and those with exclusive access to special and/or key information.- Over 250 industries/areas of expertises available
- Profile customization w/ work, education, and demographic information
- One-to-One in-app messaging
- In-app and offline notifications
- 30-day free trial*
Agencies/Communications Teams
For teams managing clients or executives- Includes all Sources/Expert plan features
- Access to administrative dashboard
- Team functionality
- Unlimited staff seats
- $500 annual service fee*
What can Sources of Color Do for journalists?
Reimagine Intentional Storytelling
What can Sources of Color do for Sources/Experts?
Reimagine How To Amplify Your Voice
Many journalists are seeking a more diverse set of experts for their stories. With Sources of Color, you can show why your EXPERTise and lived experience matters. Connect with a local, regional or national publication today!
What can Sources of Color Do for PR Pros & Agencies?
Reimagine Media Relations
Using a streamlined process, Sources of Color connects your diverse pool of clients or colleagues with journalists nationwide. From a user-friendly dashboard, pitch on behalf of multiple clients with ease, intentionality and at a low cost. Sign up your organization or agency today.
RESOURCES
Want to learn more about Sources of Color?
Download our free platform fact sheet.
What Our Partners Are Saying…
As part of our ongoing commitment to diversity and inclusion, PRSA looks forward to supporting Sources of Color and providing our members with more opportunities to work with the media as advocates for their clients and organizations with diverse backgrounds, experiences, and expertise. We are also pleased the platform will help provide scholarships for students of color studying public relations.
SPJ is fully behind the effort to increase the diversity of sources that our members and journalists everywhere use for their reporting. This platform can deliver on that goal and its design and usefulness will make it a bookmarked site for every journalist. We are proud to be a lead partner on this effort and encourage all of our members to sign on.
Sources of Color presents a unique opportunity to ensure diverse voices are not only heard, but captured within newsrooms across the country. Black Public Relations Society of Atlanta (BPRSA) is proud to support this purpose-driven resource and looks forward to its continued success.