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Amplifying VOICES OF COLOR in Media
Are you a journalist who wants to diversify the stories you tell by including more people of color while streamlining your search for reputable sources?

Or are you a public relations professional looking to connect your clients of color with more journalists?

Are you also a source of color who’s a subject matter expert, business owner or everyday person with an impactful story?

This platform is especially for YOU.
I Am A Journalist I AM A SOURCE/PR PRO

Diverse Journalists and Industry experts all in one place

Join Us Today

newest active featured
  • Wes Wolfe
    he/him/his, Reporter
  • Jared Brown
    he/him/his, Seattle Reporter for Courthouse News Service
  • Charity Griffin
    she/her/hers, Associate Professor of Psychological Sciences at Winston-Salem State University
  • Keisha Bentley-Edwards
    she/her/hers, Associate Professor of Medicine & Associate Director of Research, Samuel DuBois Cook Center on Social Equity at Duke University
  • LaRen Morton
    she/her/hers, Doctoral Student in Human Development and Family Science
There is no online Member right now

Diverse sources AREN'T Hard To Find

Sources of Color™ is a platform to help journalists and other media professionals to pursue stories and sources beyond their own experience. Diversity brings MORE and DIFFERENT views to a newsroom and to the discussions that guide news coverage.

Create A Profile

Create a customized profile to create a portfolio of your work or showcase your industry expertise, so that other Sources of Color users can quickly and easily find and connect with you.

Find The Right Contact

Use our advanced search tools to help ensure that the voices appearing in your work reflect your audience. Filter through our diverse network of users race, gender, industry, area of expertise, locations, and more!

Get the Story

Save time searching for sources and sending pitches to journalists. Journalists and Sources can connect directly using Sources of Color's text chat and video calling features.

Build Relationships

As a Journalist, use Sources of Color to grow your network of credible and diverse sources. As a Source/PR Pro, use Sources of Color to build relationships with local and national media.

Changing the Way Journalists and Sources Connect
  • Advanced Search
  • Personalized Profiles
  • Voice and video chat

Advanced Search

Filter through our diverse network of users race, gender, industry, area of expertise, locations, and more to ensure that the voices appearing in your work reflect your audience.

Personalized Profiles

Personalized profiles give Sources and PR Pro the ability to highlight your professional credibility and showcase your industry expertise to Journalists from the top local and national publications.

Voice and video chat

Sourcing experts is a time-consuming process for Journalists. Save time by communicating directly with our growing network of industry experts via Sources of Color's™ integrated call or video chat, instead of relying on external solutions.

  • As part of our ongoing commitment to diversity and inclusion, PRSA looks forward to supporting Sources of Color and providing our members with more opportunities to work with the media as advocates for their clients and organizations with diverse backgrounds, experiences, and expertise. We are also pleased the platform will help provide scholarships for students of color studying public relations.
    Linda Thomas Brooks
    Chief Executive Officer, PRSA

  • Sources of Color presents a unique opportunity to ensure diverse voices are not only heard, but captured within newsrooms across the country. Black Public Relations Society of Atlanta (BPRSA) is proud to support this purpose-driven resource and looks forward to its continued success
    Angelo D. Jones II
    President, Black Public Relations Society of Atlanta

  • SPJ is fully behind the effort to increase the diversity of sources that our members and journalists everywhere use for their reporting. This platform can deliver on that goal and its design and usefulness will make it a bookmarked site for every journalist. We are proud to be a lead partner on this effort and encourage all of our members to sign on.
    John Shertzer
    Executive Director, Society of Professional Journalists

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